Know Your Dream Client

It feels good to get paid. But it feels great to knock the socks off a client – to make them cheer, or cry, or simply smile with this complete satisfaction and confidence in what you created for them.

What doesn’t feel great is if you just hit a wall at every step, you feel like expectations are completely off-base from each other, and in the end, even if they’re happy, you’re just happy to be done.

You want to like your job. And when you work for yourself, there comes a point where you have, in fact, created a job of your own making. You’ve settled down into your routines, settled into the flow of busy times and not-so-busy times, and you aren’t as freaked that you’ll never get another client again (but sure are grateful when you do!)

You want to like your clients. But here’s the thing – liking your clients isn’t about them being better clients, it’s about you being a better creative expert. (click to tweet)

How can you share your offering as a creative expert… if you don’t know yourself?
Before you start listing off all the kind of clients you don’t want – or even dreaming about the ones you do – start with you. What is the work you want to be doing? What are you best at? What is your style and voice? Because the real shift happens from being a “creative-for-hire” to a “creative-with-a-clear-purpose” when you are able to infuse your work, your actions, your content, and your offerings with what you’re best at + what you know about your dream client: their pains, their wants, their personality, their dreams.

How can share your offering to your dream client… if you don’t know them?

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