Mentoress Collective

Women's business network

Mentoress Collective is a women-only mentoring network for freelancers and entrepreneurs. The brand started under a different name, Titanides, a mentoring community that had outgrown its original identity. The founder needed something more pronounceable, more ownable, and ready to scale toward a bigger vision – a global community of women supporting women in business. Braid led discovery sessions to define the brand’s positioning, audience, and voice, then worked through dozens of name directions including Greek mythology, warrior language, and quote-inspired ideas before landing on Mentoress Collective. A name that kept the spirit of mentorship at its center while sounding like exactly what it is.

From there, Braid developed a full brand platform. The positioning and messaging was built around three core beliefs: 1) we leap before we’re ready, 2)we get back up when we fall, and 3) we pay it forward to another woman. We designed a visual identity blending clean modern type with vintage-inspired collage and pops of gold. All written in a brand voice that’s part storyteller, part protector, part no-nonsense truth-teller. The result is a brand built to do exactly what its members do – take up more space.