Yale Ave. Dentistry

Name Change & Branding

When Thad and Dr. Molly Hays reached out to Braid Creative, they had spent years building on a strong foundation – a respected family dental practice Molly had grown up watching her father build. The brand they’d inherited was a good one. It just didn’t reflect the next chapter they were already living.

What they needed was a brand that made space for who they’d become: a playful husband-and-wife team with their own approach to care, their own vision for what a dental practice could feel like, and a genuine belief that patients deserve more. That meant starting with something foundational – a new name that was entirely theirs.

Through the Braid Method®, we worked alongside Molly and Thad to land on Yale Ave Dentistry — a name rooted in the single location they’ve always called home, timeless enough to carry the legacy forward and simple enough to signal something new. From there, we helped them articulate what had always been true about their practice but hadn’t yet made it onto a website or a business card. Their positioning – holistic, tech-forward, unhurried – paired with a voice that’s warm and witty without ever losing its footing as a serious, skilled dental practice. The kind of place where the team knows your name, the doctor takes time to actually explain your options, and yes, there’s an office dog named Bruno who everyone considers essential staff.

“This has made me very excited to move forward with our business because I feel like this reflects us so much more. It truly gives me confidence to show it all off.” Dr. Molly Hays