BLEND YOU + THE WORK YOU DO
– whether you are a multi-layered organization or a solopreneur
– needing a new brand, a refresh, or a program/offering launch
– our collaborative Braid Method is how we always begin
– to get clear on what you’re best at & attract who you best serve
– get more genuine (human!) with your brand messages
– get consistent with your brand images & design
– and get to the heart of what you want to be known for!
BRAND VISION, POSITIONING & PLATFORM
– we start with team visioning to map out your direction
– we end with a clear brand position & packaged brand platform
– our platforms include brand headlines, messaging & offerings
– with designed logo, imagery, typography, color & content
– with content-sharing examples & brand conversation slides
RESEARCH & MARKETING STRATEGY
– our capabilities include marketing research
– customer, leadership & team interviews
– competitive marketing review & current brand audit
– revealing customer & team insights & testimonials
– recommendations for marketing priorities & next steps
CREATIVE SERVICES & MEDIA STRATEGY
– our team can provide as much ongoing support as you need
– specific programs / promotions / launches / campaigns
– brand collaterals / digital assets / social media / video / TV
– media planning / buying / consultation
– annual planning / brainstorming / team building
WE BRAND BUSINESSES AND ORGANIZATIONS.
As a layered organization you have to bring your message to a whole community of people, from your team to your customers. Generic, dated, corporate-speak isn’t going to inspire, inform or attract them. So we start with team visioning with your leadership, and research with your customers and staff, to uncover your best ingredients and express your many voices. It’s how we shape brands that inform, inspire and feel human.
WE BRAND ENTREPRENEURS DOING IT ON THEIR OWN.
Creative entrepreneurs, wellness experts, coaches – there are so many of you out there doing it on your own. It’s hard to share and sell yourself with confidence if you feel scattered or unclear about your authentic voice or expert offering. Our Braid Method helps you weave together your expertise, personal style, and deep sense of purpose, so your brand can let your community of followers and future dream clients, know you’re a fit for them.
The Braid Method™ is how we always begin, and it starts with a brand visioning session that gets us on the same page. We bring you into the creative process with set check-ins along the way, to share findings and creative direction in progress. Long story short, we’re doing a lot of work behind the scenes, but also right alongside you, to make sure your message and brand is 100% aligned with your vision for your business.