The Center for Intuitive Development reached out to Braid Creative to help them synch up their team, how they describe their approach to self development and growth in life and work, and how they can better position themselves to attract and help the dream clients they seek. The challenge was uncovering a single brand story that a whole team of wellness consultants (each with a different layer of expertise!) could feel was equally genuine and powerful – as they all work together for the same goal.
“We loved the story behind our original logo and brand, but were open to an update. Through the Braid Method we realized that we offered so many layers of self-awareness, growth and development, that we had stopped emphasizing the positioning we wanted to be known for – intuition.
We are fish and intuition is the water we swim in. But our whole team needed to feel more confident explaining it better, as an umbrella to each of their own unique expertise. The brand message is where we wanted to get across that we intuition is not some mysterious, elusive power – we empower people to empower themselves.
Pioneering and teaching awareness around intuition is about knowing yourself better. This brand we’re developing with Braid captures that in a way that makes sense to a young individual just starting out in the real world, or a person at a later crossroads in their life or career. It feels like truth.”
– The Center for Intuitive Development | Phoenix AZ