Everbright / Interactive Wall Art
The Everbright is a high-touch and high-tech interactive wall art installation that can be found in children’s museums, airports, hospitals, universities, and other public spaces. The Everbright company wanted to elevate their branding and positioning to match the quality of their innovative product.
We guided Everbright through our Braid Method process to help them create a brand true to their collective values, so they could share that story with their clients and prospects – while still addressing pragmatic questions like ‘what will this product look like in my space, how durable is it, how does it work?’
We helped them blend the deeper engaging and emotional impact of this incredible product with the practical details people were seeking.
Creating brand “ingredients” helps clients like Everbright then take those elements of copy and design to develop their own materials (even have clearer conversations!) that they can share with their customers and prospects in a more confident articulate way. We help them sell – without feeling ‘salesy.’