Oklahoma City Innovation District / Urban Development
Braid is a great fit for developments and districts – especially when they are in their beginning stages, spreading the word and building collaboration and excitement around the vision, before it’s made real.
The leaders and teams behind initiatives like the newly imagined Oklahoma City Innovation District, for example, are great at sharing the necessity and possibility of a city-changing and people-connecting project like this one.
But developing a brand platform like they did with Braid (before any urban plans are unrolled, or ground is even broken) is a great way to create clear, consistent and tangible brand assets like: a logo, imagery, color, typography, as well as the core messaging themes to use for events, marketing communications and materials along the way.
We love being part of the beginning stages of a vision like this one. Thank you Oklahoma City Innovation District!
“The Braid process is creative and intimate. Braid skillfully involves the client in the creative process without burdening the client. It is a very exciting process to be a part of, and it yields a result that so accurately captures the spirit of your brand, it feels like it was destined for you all along.”
– Katy Evans Boren
President & CEO, Oklahoma City Innovation District