The Magnolia Institute

Therapy Group

Therapist Jill Reese hired us to evolve and develop her branding, messaging, and positioning as she went from being a solo practitioner to bringing more therapists into her group practice, The Magnolia Institute. She needed a brand that would not only appeal to her patients but also communicate and set the tone for The Magnolia Institute to other therapists joining her practice.

In searching for a branding agency to work with I was looking for creativity, boldness, and a unique style. I had looked at therapist websites in my own community and spent time reflecting on what I liked visually about those sites and what drew me in; that led to the discovery of branding done by Braid…then in reviewing the Braid website I was consistently impressed with their visual products and it their creative style aligned with the clean look I was seeking.

I enjoyed going through the branding process with Braid because I felt guided and supported from the initial email to the final product.

When I reached out with an inquiry the response was quick and detailed; I felt that I had the information needed to make a decision. In addition, I felt that Braid was listening to what I was saying/offering and able to “sell” me on their skills, experience, and product; they were able to take my starting questions and make me see how they could build me a final product that I would love. I appreciated the brand exercise “homework” deck because it allowed me to flesh out my thoughts and ideas. I felt that Kathleen and Tara could translate my working language into their creative threads and delivered an amazing final product!

I highly recommend Braid! Working with Braid was simple, comfortable and professional.

I felt that I could share my thoughts and that Braid heard what I was saying. I was nervous about being able to express myself and communicate what was in my head, Kathleen and Tara made me feel comfortable from the start. Kathleen and Tara were great, so personable, open and easy going. I felt completely confident that they knew what they were doing and were invested in designing my brand.

– Jill Reese, Lawrence, KS