The Office / The Lab

Danielle and David Hulton first worked with Braid when they were launching their highly specialized bookstore, Ada’s Technical Books in Seattle, Washington. They wanted their customers to feel welcome, understood and like they were part of community when they came to Ada’s. They came back to Braid to help them brand two more concepts that grew out of Ada’s, The Office, a coworking space upstairs with a midcentury feel and The Lab a craft coffee and cocktail space they added to the first floor. We loved creating a new feel and positioning for each of the spaces, but with a common vision that came from the Hultons and spoke to their dream patrons.

“Braid is amazing to work with! We love their approach to fully understanding your brand with step-by-step questions and interviews, all before any design happens! This leads to wonderful designs that sound like us and accurately reflect the businesses we are trying to build!”

– Danielle Hulton, Seattle, WA