Today’s post comes from our Branding for Designers email series. Almost everyone on the Braid team started out as a graphic designer so we have a special place in our hearts for you all. We know your struggles first hand and wanted to create a series just for you. Oh, and if you’d like to get a free eBook on how to brand yourself as a creative expert sign up here. Now on to the post!
If you’ve done exercises from our Braid Ebook for Designers, you know we like to help you shape and share your words. But what about creating and showing your work?
Creative entrepreneurs can show their work in lots of way. Think about the places where you are sharing: your website, portfolio, and case studies, perhaps. Then think about your creative work out there simply speaking for itself – as your clients share with friends and peers, and people experience your work firsthand out “in the world.”
That’s a lot of eyeballs on what you’ve created. And that’s great! But if you were to go to those places and look at your own work with fresh eyeballs, would you see the kind of work you want to do more of? Or would you only see the kinds of projects you never want to do again? You might not feel this black-and-white about it. Typically there are a few projects in there you love, but chances are there might be quite a few more that feel like the “old” you – and you’re ready for some “new.”
Ever heard the expression “like attracts like?” If you want to change the kind of work you’re hired to create, then you’ve gotta start creating and showing the kind of work you want to be making! (click to tweet)
So let’s say you don’t want to do wedding invitations anymore, you want to do branding for other event planners and wedding professionals. That’s not a huge leap. In fact, it feels pretty logical. But it can feel like a huge hurdle if no one is hiring you for brand design – only invitations.
Or let’s say you’re a web designer. Your bread and butter has been doing small sites for small businesses, but most of them are kind of bland – usually small tech companies. These businesses aren’t inherently bland, but you’ve realized whenever you create sites for makers with a more artisanal style – a baker, a herbalist, a woodworker – that you absolutely love your designs. But how can you get more of that when 75% of the work on your site or in your portfolio is techy-looking sites?
The creative projects you show others, speak volumes about what kind of work your clients can expect from you. And if you keep sharing the stuff you think will get you hired, but doesn’t exactly float your own creative boat, you could be setting yourself up to create a boring, unfulfilling day job of your own making. Except now you have no one to blame but the boss – and that’s you. (click to tweet)
Before you get all blamey, remember – having any creative business that pays your bills is a great problem to have. It actually gives you the confidence (and cash) to keep going and keep creating. The bad part is it doesn’t give you the time – the time to work on some side projects that could start to round out your portfolio and work with the kind of projects you love.
But that’s exactly what you need to do. You need to carve out some time (and usually that’s just some mental headspace and some self-set deadlines and goals) to either create this kind of work for free, for a friend, or for someone who’s paying if they’re exactly the kind of client you want more of.
Get more of that event planning branding on your site, get more of that handmade indie maker sites in your portfolio. Aim for a 50% mix of what has been getting you hired and what you want to start getting hired for by the end of the year. Then aim for showing 80% (if not 100%) of only work you love by the end of two years. Time flies when you’re doing work you love!