One of the best things you can do to attract more dream clients is to tap into how your existing or past clients talk to other people about you. You can learn a lot about your own brand by getting out of your own head and into the point-of-view of someone who loved working with you. How you talk about yourself will become a little more simple, less jargon-y, and more specific about what you do and how you deliver.
TRY THIS: Imagine that you’re working from a coffee shop. You have your back turned toward most of the coffee shop customers; you are laser-focused on your work until you overhear your name. You recognize the voice… it’s of one of your past clients! She’s telling a friend about what it was like to work with you. Don’t worry – it’s only good things:
- I loved working with [your name]. I hired her to help me with _______.
- [Your name] was amazing at ___________ and ____________.
- You have got to hire [your name] to help you with _______________.
- [Your name]’s style is kind of ______________ and _______________. But they’re never ever ____________________________.
- I hired [your name] for ________ but was surprised when I left our engagement with __________________ and _________________.
As you’re filling in the blanks, be sure to use your customer’s words as if they’re actually describing to a close and trusted friend what it’s like to work with you. This exercise is going to help you get specific about how you deliver and position yourself to future dream clients—from your in-person conversations to your newsletter and sales page language and messaging.
