Kathleen here. I was recently checking out my Google Analytics and it shouldn’t have come as a surprise to learn that aside from our home page, the most visited page on our website is our “about” page.
After all, your “about me” page is the first place people go to get a glimpse of who you are, what your expertise is, and if they’re in the right place to find what they’re looking for. Your about page sets the tone for what the reader can expect if they continue to read your blog, sign up for your newsletter, or even hire you.
Your “about me” page sets the tone for your entire brand.
With that in mind, open a new tab and go take a look at your “about me” page with fresh eyes. Are you saying what you mean? If you were to read it out loud does it sound like you? Are you leaving the first impression you want to make? Is it memorable?
If you think your “about me” page could use an update or refresh, we’ve got a few ideas for you. These are the things we keep in mind as we’re writing brand stories for our own clients or coaching them through the content they should include on their own “about me” page.
WRITE IT LIKE A “LETTER FROM THE EDITOR”
Our favorite trick for writing an “about me” page is to pretend as if you’re writing a letter from the editor. At the beginning of every magazine there is a letter from the editor that shares the theme of the month, why they chose that theme, and perhaps a few personal behind-the-scenes tidbits. That’s exactly what you want to do for your brand and business! So try it out! Here are a few prompts to get your started:
- Start out the letter with “Hello dream client” (or however you might open a letter to your audience)
- Then say “What I really want to tell you about me is …” and let it flow. (You can always delete the “what I really want to tell you” later – it’s my number one trick for saying what I mean.)
- Pepper in a few personal touches – where are you writing from? Are you enjoying a favorite beverage as you write? What’s really been on your mind? What are you going to do after you write your letter?
- Hit all the major points in too. Be sure to touch on the following:
– Your expertise – what have you dedicated your creative career too?
– Who you’re for – how can your reader know for sure that you’re for them?
– How your reader can hire or engage with you
INCLUDE A PHOTO OF YOURSELF OR YOUR TEAM
You might be tempted to include a typical headshot, but consider including a candid at-work or day-in-the-life-of image. Just one image can tell an entire story!
IF YOU WANT TO INCLUDE A MORE FORMAL BIO OR RESUME
Your letter from the editor should feel personal and engage your reader on a more emotional level. But let’s say you’re a coach with lots of credentials, a speaker with an impressive roster, or a designer that wants to note client work or awards – if you want to include those things in your about me page, consider including a more “professional” bio after your letter from the editor. This can include your experience, education, credentials, proof of expertise, and notable press or features.
THE BEST HITS
If you have lots of content to share, consider including your “best hits” on your about me page. This is the stuff you absolutely want someone new to your page to read first so they can get to know you even more. Include a variety of your best content with a brief description of what your reader can expect when they click through to your next level of content. Pro-tip: include your best hits in your newsletter auto-responder.
If you’re still struggling to say what you do, we have a little extra something for you – download this worksheet that will give you a formula and script to help you say what you do in a really concise way. You can then take that “positioning statement” and pad it out into a full brand story or “about me” page using the tips from this blog post.
DOWNLOAD THE WHAT I DO WORKSHEET – NO EMAIL REQUIRED!
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