You may think you need to get all your ducks in a row—a perfect business vision, business model, business brand, personal brand… all neatly lined up and packaged up, before you start sharing content with anyone else.
So you hesitate to launch until you know every single detail is perfectly in place (and every person who sees it will love it).
You shy away from telling people what you really do in conversations until you’ve proven you’re a success at it (and that means proving it to yourself first, which can be the most difficult person to please of all).
You circle around a blog post or an email you want to send for days, until you muster the courage to put something that’s a little more personal than professional out into the world.
Or vice versa, you backpedal from writing about your business dream versus the typical weekend highlights that your friends and family have come to expect from fun-loving, weekend-loving (but surely not business-loving!) you.
You’re waiting. You’re waiting for your business, or your dream, or your brand, to match what it is you want to say now. But they’ll never catch up with your head and heart. So just say it. (Tweet this)
Whatever the content is—you’re waiting to hit send, publish, or even say it out loud—the point is, you’re waiting. You’re waiting for your business or your dream or your brand to match what it is you want to say now. And here’s the thing—they’ll never catch up. Your head and heart and all it wants to say are always going to be two steps ahead of the business or brand or dream you’ve already been able to create. So just say it.
Say it if it’s not perfect, write it if it’s not 100% fully-formed, share it if it’s still just sharing the journey along the way. Because if those first rocket-fast years of working for ourselves taught us anything, it’s that your content shapes your what you do, not the other way around.
What we share… shapes what our business has become.
If we sound passionate here, it’s because when we started Braid we were saying all the things our past experiences had taught us were true, but we were also saying a lot of the things that we wanted our business to become. We said we were “for the creatives!” when half our clients were simply small businesses and the other half were the creative entrepreneurs. Today we’re 100% creative entrepreneurs. We used personal branding as just one aspect of the kind of branding we do. But we talked about personal branding in practically every post or email we wrote. Today we consider almost every branding project we do – personal branding.
The spark for this post, for the words we’re sharing with you now is our Braid ECourse this month, Shape Up Your Content: Tame Your Ideas and Tell People How To Buy You. If there was one revelation that’s come from this ecourse, now in it’s third year, it’s come from the “Braiders” who have taken the course and haven’t been shy to share their comments. They ask us tough questions as they carve their messages, because they take this course seriously. Because they get it. What they say about their business now is really what they are saying about their future vision – and themselves. It’s where they want to go next. What they want to be doing.
So yeah, this is an ecourse about sorting your ideas and writing content that says what you want it to say about your personal brand, about your business—but it’s also about shaping what you want that business to become.
What you’re saying about your business now, is really what you’re saying about your vision. It’s where you want to go next. (tweet this)
The next time you introduce yourself, instead of diminishing what you do, say what you do plus that dash of what you are just starting to to do but still don’t have completely figured out. So if you’re a designer who is really starting to transition into brand consulting. Say “I’m a designer, but my specialty is branding.” If you’re a lifestyle coach who is really wanting to focus in on eating issues or concerns, start writing most of your posts (be it your blog or simply your Instagram) about changing our relationship with food.
To quote the work of Florence Scovel Shinn (you know it, but it’s an oldie and a goodie), “your word is your wand.” What you say, what you write, what you choose to talk about is what you put out into the world – and lookie there, it’s what comes right back at ya.