CHILDREN’S HOSPITAL VOLUNTEERS
The Children’s Hospital Volunteers needed to better define their own special mission within the hospital, one that volunteers and staff could explain, the board and donors could understand. and that distinguished them from other very worthy (but in many ways, very different) non-profit programs within the hospital. The big difference? Children’s Hospital Volunteers is about making kids feel like kids, not patients, through comfort, art, entertainment, engagement and play.
I was looking for an agency that could help us present a clear story to our board, volunteers & donors. Braid opened up a dialogue we didn’t realized we needed!
They brought authenticity, sensitivity and simple clarity to our brand. Our Vision Guide and Brand Platform are a constant go-to when writing grants, reaching out to donors and sharing on social media, as we help kids feel like kids in a hard time for families. We know it looks good, it’s the right message and it gives us confidence connecting with our community.
Personally, I’ve learned from Braid’s focus – to put who you are into what you do. So as an Executive Director of an organization that relies on people and in turn makes a difference for people, I have to speak as a person but also from a position of expertise about what we do. Now I have more language, more focus, more stories and more confidence having conversations about our amazing programs and purpose!”
– Sara Jacobson, Executive Director, Oklahoma City, OK