FORT WORTH COMMUNITY CREDIT UNION | TEXAS
“Our brand was already a great foundation of who we are. I’ve always been adamant about all our marketing being about people and their life stages – because that’s where emotion comes from – life.
We were also ready to refresh some of our type, colors, photos and headlines – to make sure our messages, images, and offerings continue to make sense for our membership, while attracting younger members.
Working with Braid helped us keep what we already love about our brand (our purpose, warmth, products + our logo, tagline and brand foundation).
But they also helped us simplify, get more consistent and get a little more personality and emotion back into our brand voice and style.”
– Rochelle Drake, VP Marketing
Fort Worth, TX