KRISTIN PELLETIER | BUSINESS COACHING
We get especially excited to work with coaches who are transitioning from a broad area of expertise to their niche! But Kristin was interesting because she had the reverse challenge. She already had a great client base that was highly specialized: dentists and other medical practitioners who own their own practice. But she had been branding herself and delivering on that expertise as more of a management and business consultant.
Kristin came to Braid because she was ready to be a transformative coach (in life and work!) to the owners themselves. And we loved that we could take all the knowledge she already had about their very specific struggles, wants and dreams, and craft it into a brand that felt authentic to Kristin’s personality + profession, without alienating her core clientele. In fact, we feel like we were able to help expand their perception of what a coach could mean in their practices, as well as their lives!
“I wanted to update my brand because there was a huge disconnect between my current brand, who I am and the services I’m providing clients today.
I had attempted a rebrand in the past and it felt hard. I didn’t feel like other branding companies really understood my business or point-of-view. And I didn’t end up with the result I wanted.
I went into the process with a lot of fear – fear they wouldn’t be able to really get who I am and what I’m about. Working with Braid not only felt easy, but helped me get so much clarity on my vision. They ‘got me’ almost better than I get myself!
The Braid Method honed in so quickly on who I am, plus truly captured my business vision for the future. All I had to do was trust the process! The end result was better than my highest hopes and expectations.”
– Kristin Pelletier, Business Coaching