Documentary film editor, Leslie Atkins, came to Braid to help her create a brand that reflected who she was and the work she wanted to be known for. She wanted to make that leap in perception from freelancer to a business with a solid online presence and a brand that gave her confidence in her expertise and working with her dream collaborators and clients.
“Editing documentary films, shorts and videos are what I want to be known for – the rawness and the human resilience. The projects I work on are understated and delicate portrayals of hard social issues.
I needed a brand that was aligned with this purpose and conveyed personality but also my expertise helping these courageous filmmakers turn their passion projects into finished films.
Braid was able balance the documentary subject matter feel with the behind-the-scenes day to day of my work, as well as the intangible layers of what I do. I loved how it all folded together.”
– Leslie Atkins | Unspoken Post, A Documentary Editing Studio | Mexico City, Mexico