Panaptic / Marijuana prevention education
Dr. Richard Von Feldt and Sarah Ferraro Cunningham, PsyD, were both practicing psychotherapists in the Bay Area, working together as colleagues (and friends!) in health and hospital settings with individuals dealing with substance abuse. They came to Braid to help them launch a startup business – a curriculum and consulting program for early marijuana abuse prevention for higher education and health care institutions. But this brand couldn’t feel like a clinical, dry, or overly data-driven concept – it had to feel human, relatable and robust with great insights and long lasting results. Challenge accepted.
“Working with Braid Collective was a breath of fresh air. Their approach to branding our company was exciting, innovative and targeted.
I especially appreciated that they bring expertise to both copy and design. The end result was an authentic representation of who we are at Panaptic that exceeded our expectations.”
– Dr. Richard Von Feldt, Santa Rosa, CA
“Working with Liz and Tara was one of the best decisions that we made when we started our company. Their warmth, humor, creativity, and insight helped us to hone our mission and the focus of our work.
Through The Braid Method, they brought together our passion, goals, and experience, creating a brand identity that surpassed our highest expectations. The skill and attention that they bring to both the message and design stands above the rest.”
– Sarah Ferraro Cunningham, PsyD, Petaluma, CA