Sally Netherwood / Life Coaching

Sally Netherwood was a super-experienced leadership coach, ready to take her offering global. Braid was here to help. Sally knew her stuff, but when it comes to branding yourself, it’s not always easy. Our Braid Method helped her step and looked at what she truly does for her leader clients, what the difference is she makes for them in their work and lives – and what differentiates her from other leadership coaches.

There is so much depth in the work Sally does, but her belief that “real excellence is simple” – really drove the style of voice of the brand we developed for her.

While Sally craved simplicity, there was definitely a bold sparkiness that we wanted to be woven into everything we designed for her. With headlines rising to the top like “Shake The World Up” and “ Take Magnificent Leaps” we had to have a look and feel to match. Right? Of course, right.