TFCU BRANDING | TINKER FEDERAL CREDIT UNION
Braid creates a mix of brand focused and promotional focused campaigns for Tinker Federal Credit Union throughout each year. When our team dives into our Braid Method branding strategy we start with employee and member research side-by-side with leadership and marketing team collaboration. Then we share our insights and recommendations along the way – before we create a fully realized brand campaign.
Once we uncover themes like: “here for our members every step of the way,” and “we make the money part easier” – then we jump into creating and sharing diverse, relatable (and a little dreamy) slice-of-life imagery and video that fuel the marketing tactics we’ll be sharing not only for weeks, but for months to come.
We love helping TFCU continue to share a consistent, trustworthy and “human” brand, that goes hand-in-hand with their mission to help their members achieve their goals and realize their dreams.
“We have worked with the Braid team for years. It is both professionally & personally rewarding to work with such an extremely talented team, who continue to create fresh, dynamic & effective campaigns for TFCU.
Braid understands that great creative is nothing without a solid communications plan for getting the message in front of the right audience.”
– Matt Stratton,
SVP Marketing / Tinker Federal Credit Union / Oklahoma