Fort Worth Community

Credit Union

We were hired by Fort Worth Community Credit Union to refresh their brand with consistency and personality while keeping brand elements their members and staff alike have come to rely on intact. Along with a brand campaign we continue to help Fort Worth Community Credit Union with seasonal promotional campaigns and other brand tactics.

“Our brand was already a great foundation of who we are. I’ve always been adamant about all our marketing being about people and their life stages – because that’s where emotion comes from – life.

We were also ready to refresh some of our type, colors, photos and headlines – to make sure our messages, images, and offerings continue to make sense for our membership, while attracting younger members.

Working with Braid helped us keep what we already love about our brand (our purpose, warmth, products + our logo, tagline and brand foundation).

But they also helped us simplify, get more consistent and get a little more personality and emotion back into our brand voice and style.”

– Rochelle Drake, VP Marketing
Fort Worth, TX