Leila / Jewelry Maker

Charlene and Shahriar of LEILA, a Southern California customizable jewelry company, reached out to work with Braid Creative when they were in need for a rebrand. Their small company was growing and they were ready to evolve their business beyond Etsy. We helped them develop a new logo and brand platform look & feel, plus messaging and positioning that would highlight what makes them special and stand out amongst their competitors.

Braid helped LEILA bring together a cohesive tone and message that they could carry across all their brand platforms – so they could create more connection with their customers.

LEILA had also grown so much since they had started more than a decade before, becoming more custom and personalized. They wanted to elevate their brand and show how their jewelry could be a more ingrained and intuitive part of not only their customers’ style – but their story and life.

Braid was able to help them update their brand to reflect who they had become, and more clearly share that brand positioning distinction to their fans – and future fans-to-be.