Lifecycle Midwifery

Healthcare & Midwifery Services

Lifecycle Midwifery (formerly Lifecycle WomanCare) partnered with Braid Creative to guide them through a rebrand and name change with a focus on greater inclusivity. Through our collaborative Braid Method process, we engaged their leadership team, staff, and board members via targeted surveys and research to ensure all voices were heard. Together, we developed a brand platform that positioned them as a safe, full-service birthing center and midwifery practice serving their entire community.

The rebrand delivered a modern, inclusive visual identity and messaging that articulated their services and organizational values while increasing their visibility and recognition. We helped their team navigate the challenges of a name change by highlighting brand opportunities moving forward and refining their core identity. The resulting brand platform provides Lifecycle Midwifery with a cohesive foundation that resonates with both their team and the diverse community they serve.

“This looks so great! Thank you Braid Creative for all your hard work. I could not be happier with how this turned out. It feels so ‘us’!” – Amy Brickman, Lifecycle Midwifery Board Member