This Land Yoga
Betina came to Braid Creative to help her brand up her new yoga studio. It was a leap she hadn’t expected to make – but when it became clear it was the next step for her as a guiding expert, a person, and now an entrepreneur, she wanted to make sure her brand felt authentic to the type of studio she wanted to create.
“I swore I would never be an entrepreneur, but then there was this moment when I realized I had these HUGE dreams, and the only way to chase after them was with my own studio.
But I didn’t want to just sell yoga. I wanted to build community. So my goal was to always be approachable, support the teachers, and keep whatever brand and content we were sharing, simple and visual. This Land Yoga is not trendy – it’s consistent. You always know what to expect, and you are always welcome.
Braid helped me strike that fine balance between sharing a lifestyle and selling yoga – speaking as much to the present as the future, as much to teachers as to customers.”
– Betina Wills | This Land Yoga | Oklahoma City, OK