Wheeler District

Urban Neighborhood Development

The Wheeler District worked with Braid to position and brand a new urban neighborhood development. Community and city buy-in and collaboration were critical, so we helped them write, design and share this vision with Oklahoma City’s “modern pioneers,” to bring to life a district that would include a ferris wheel, food trucks, restaurants, public art, shared outdoor spaces, shops, restaurants, homes and a school – creating a new urban village.

“We love Braid. They feel part of our team and part of our success. They took a very complex project and helped us communicate our vision in a way that attracted a dedicated community of customers.

Braid’s process is how they truly become part of your internal team. They understand your vision, speak your language and help you tell your story in the best way possible.

While the words and design of our final brand is beautiful, the exercises and guidance they used to get there, really helped us clarify our own thinking and direction.

Braid helped us cast into concrete terms a brand vision and strategy that serves as a consistent foundation for our branding and marketing efforts as we grow, and continues to resonate with our team and with our target market, as our business evolves.”

– Blair Humphreys, Developer, Oklahoma City, OK