JoMo Smile Studio

Dental Practice Rebrand

Dr. Dan Young came to Braid with 25 years of clinical expertise, a loyal team, and a clear vision for what was next – they just needed the brand to catch up. After decades as a PPO-based family practice in Joplin, Missouri, they were ready to make a bold pivot: dropping insurance-driven general dentistry in favor of elective, cosmetic, and reconstructive care.

Through the Braid Method®, we helped them get clear on who they are, who they’re for, and how to say it. The result was a brand-new name, JoMo Smile Studio, rooted in their Joplin, Missouri community but built to grow beyond it. The positioning is optimal oral health care with a comprehensive approach that connects mouth to body, smile to confidence, care to quality of life.

The Brand Platform included logo suite, color palette, brand messaging, social templates, website copy, and a slide deck – everything they needed to walk into the next chapter looking and sounding like the premium, patient-first practice they’d always been.

Related Work:
• Yale Avenue Dentistry 
• Lifecycle Midwifery