Kristin Pelletier

Business Coaching

Kristin Pelletier came to us as a seasoned business consultant ready to make a meaningful shift from dental practice consultant to transformational business coach for owners of dental, health, and wellness practices. She knew who she wanted to serve and what she wanted to help them achieve. She just needed a brand that could authentically articulate her vision.

Through our Braid Method® branding process, we helped Kristin get clear on her purpose, her dream client, and the personal brand she’d been quietly holding back. Her intuition, empathy, and no-excuses approach all had a place in this new brand. The cornerstone positioning we landed on: your practice is a reflection of you. It was the kind of point-of-view her ideal clients couldn’t argue with, and one that only Kristin could deliver.

From there, the brand platform came together with a logo suite, color palette, typography system, social media templates, branded conversation slides, and a full suite of brand headlines and imagery – all anchored in a simple soulful aesthetic that felt modern and spiritual without veering too feminine.

The result is a brand as clear and grounded as Kristin herself. A brand that attracts the right owners, communicates her unique approach, and positions her as the thought leader she’s always been.

Related Work:
• Yale Ave Dentistry
• JoMo Smile Studio